Date: 21 January, Tuesday, 2020
Post By: stalwarts
Making radio work for your company requires strategy, skillful media buying, and engaging creative. What makes a radio ad engaging?
The creative process starts with a clear understanding of your brand, your audience and the targeted goals you wish to achieve – whether measured in cost per leads, cost per orders or just a bump in web site traffic! Working with this, we begin concepting the best way to present your messaging in the most impactful way possible.
Finding the right message and the most arresting way to present it is a process of creative collaboration, ongoing testing and analysis of results. We’ve got a lot of experience in all three, and although we are continuously humbled by the process, we have learned that some things work better than others.