Date: 21 January, Saturday, 2017
Post By: stalwarts
What is Digital Marketing? I’m glad you asked, simply put is marketing of services and products, using various technologies, primarily on the internet. However it is not just limited to the internet, it also includes mobile phones and other digital mediums. In this article, we will primarily focus on marketing on the internet.
So, why all the hype surrounding internet marketing? Well for good reason, it has shown time and time again to be successful, when done correctly. By the end of this year alone, content marketing is set to be an industry worth over $300 billion. That should tell you something about how effective and worthwhile it is to have your site properly marketed.
Content marketing cost roughly 60% less than say, traditional outbound marketing, but provides as many as 3 times the leads. This comes without saying, that your ROI is solid and cost-effective.
Some Trends That Can’t Be Ignored
Voice Search: Smart devices such as your cell phone or smart speakers, have made the use and demand of voice capable marketing essential. Everyone is familiar with Siri and Alexa, it is predicted that roughly 50 percent of all searches with be conducted by voice by the year 2020. Already 20% of mobile searches on Google are voice searches. Artificial Intelligence is getting smarter, and the use of this new technology is on the rise. This is the reason any solid marketing plan should take Voice Search into consideration.
Chatbots: Chatbots are an artificially intelligence-based technology, that uses messaging to chat in real-time, 24/7, with customers and or site visitors. You can think of Chatbot as your virtual concierge. This no doubt, allows businesses to save billions per year. Many customers even prefer chatting with Chatbots, as they respond quickly and are patient with the customers.
Visual Search: This allows users to take pictures of various products with their phones and search for similar products within a store’s inventory. Google and others have rolled out similar search functions, which allows the user to simply take a photo of an item, and find similar items on the web. This technology is gaining momentum and popularity.
Content Marketing: Content is still king, and is an absolute necessity in digital marketing. And when we say content we are not suggesting the more the merrier, it is all about the quality of the content. The more you understand your target market, the better you can cater your content towards advertising to that specific market. That is the essence of content marketing, without it, you will not gain the attention of the market you are seeking.
Video Marketing: Video Marketing has been around for a while, with steady growth, but trends indicate that its growth will increase throughout 2019 and beyond. Why is this? Because roughly 64% of site visitors are more likely to buy a product, after watching a video. This, in turn, leads to a tremendous increase in sales of that product. Most people identify as visual learners, so it only makes sense that video marketing allows you to drive more business.
Personalize Emails: Email marketing is nothing new, but it is evolving to be more effective and suited to its target market. Gone are the generic marketing emails that have lost their effectiveness, in its place, will be personalized emails. These types of emails can elicit an emotion or a call to action, enticing recipients to find out more about your services or products. This is the new era of email marketing.
Evolution Is Essential
Although these are not all of the up and coming changes in the digital marketing landscape, it promises to be an interesting year as companies wrestle over digital position. But more so, it promises to be a better and more personalized experience for customers. The advancements in Artificial Intelligence-based technology ensures your ability to stay ahead of the curve, with these and many more new trends, around the corner. This is why it is imperative that you chose the right Marketing Company that keeps up with these trends, to ensure your digital position is secure.